| Course/Product Description |
| Title: | Relationship Account Marketing Ideas |
| SKU: | WC-1015117 |
| Date / Time: |
Recorded |
| Format: |
Audio Conference |
Description:
|
Professional bankers must be perceived as banking professionals – and not sales people - if they are to maintain their customers’ trust. So what, exactly, is the best way to generate new business?
Cold calls and call sessions do not work and should never be a part of a professional banker’s sales initiative. So how about "Relationship Account Marketing", which abolishes cold calling and the resulting discomfort it brings the banker and the customer - and turns the banker’s efforts into long term, ongoing profitable sales and improved customer satisfaction.
Learn How To Build Business And Sell Without Feeling Like You Are Selling!
This webinar focuses upon building strong sales without the pain and discomfort of cold calling or the use of traditional sales language and strategies.
During this training session, participants will learn how to win new business and increase existing business without sacrificing their professionalism or feeling pressured to make conquest sales.
You will learn how to best identify and qualify your prospective market, how to approach that market in such a way that they welcome you with open arms, and how to identify the potential increases in sales and profitability that could be eluding your bank currently.
This webinar is critical for every bank, financial institution, or sales organization that wishes to conquer their market and build short and long term exponential sales.
Agenda:
Analyze current sales strategies and it's impact:- The cost of lost business
- The cost of inefficient sales efforts
- The impact of traditional sales efforts on MoraleM
How to build a Prospect Matrix:- Identify your market by segments
- Create a focus on high potential fast turnaround
- Build a strategy for immediate and long term sales
Learn to create a new sales strategy that fits your bank’s culture:- For customers who will buy from you
- For customers who will recommend you to others
- By business types re profitability and risk
- How to guide your customers to “yes” without sales language
Design a customized sales funnel, which helps you manage your time:- Determine the elements that best suit your culture and goals
- Identify, prioritize, and establish proportions for your time and activities
- Establish the quantity and quality of the customers you choose to win
Learn to guide your prospects to the recognition of need:- Zero pressure tactics allow you to identify customers’ need and help them realize what that need is
- People buy on their schedule, learn to help them understand how you are an essential part of their schedule
- With your guidance your prospects will ask to buy from you and insist that what you offer is a perfect fit
About Your Presenter:
Paul D. Alexander- Founder and CEO of Alexander Group, Inc.
- Behavioral Scientist with 29 Years experience in the Performance Improvement Industry
- Sought after consultant, trainer, and keynote speaker
- Recognized as a Behavioral Change expert
- Published Author
- An experienced bi-lingual expatriate with client engagements in 50 countries
- Bank clients range from HSBC to small community banks
- Creator of numerous cutting-edge sales strategies and tools
- Conducts numerous banking and business seminars on every topic from sales to safety
Cannot Attend The Live Presentation?
This presentation is also available in a recorded format, in On-Demand version, as shown in the pricing options below. |
| About Webcasts / Audio Conferences / Podcasts: | Webcasts, audio conferences, and podcasts are presentations that you
attend via the Internet, phone, or mobile device at a specified date and time for "live" versions, or at your convenience for "recorded" and "On-Demand" versions. The live
versions are interactive, meaning that participants can ask questions in real time, plus are a very cost-effective form of training because 1) you receive fast, convenient learning without
any out-of-office time; 2) you can invite as many colleagues as you'd like to listen in on a single phone line; 3) you incur no travel expenses; and 4) you and your colleagues are back
at work immediately after the session ends! And though with recorded versions you do lose the ability to ask questions, you gain the ability to hear the presentation numerous
times and to share it with others in your office. Handout materials and the phone number for live presentations are made available to you prior to the event via email from the
presenter and from the "MyAccount" link on the menu bar. Copies of the presentations are included with recorded versions. |
| Licenses / Designations / Educational Credits: | PHR / SPHR Re-Certification Credits
SHRM Certification Credits |
| About The Provider: |
The Industry Calendar creates and sells webinars, audio conferences, and seminars for busy business professionals.
For over ten years we've done the work of listing the important, don't-miss events in one convenient location so you can quickly and easily learn about key training topics that keep you up-to-date on trends and best practices, all while helping to keep you in compliance with the various rules and regulations affecting your organization. |
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