Loyalty Marketing Ideas

• Maximize revenue from your existing customers
  
• Cause customers to bank only with you
  
• Focus your customers' attention on value not price
  
• Cause your customers to proactively recommend you to family and friends

• Identify-long hanging fruit
  
• What products and services are the best matches
  
• What messages resonate with the audience
  
• What elements are at your disposal to set your bank apart from the competition

• How to ensure your products and services are perceived as the best value
  
• Why the lowest price is often worse than the highest price

• Free checking is dead or dying, what technology makes people want you
  
• Learn to make your products and technology more appealing than your competitor’s (even when it is the same thing)
  
• Learn to make value more important than price

• Learn to capture that new generation beginning in the First Grade (without administrative costs and non profitable accounts)
  
• Use your kid appeal to create Parent Satisfaction
  
• Uncover a simple, proactive approach to winning over a whole new generation of bank customers

• Founder and CEO of Alexander Group, Inc.
  
• Behavioral Scientist with 29 Years experience in the Performance Improvement Industry
  
• Sought after consultant, trainer, and keynote speaker
  
• Recognized as a Behavioral Change expert
  
• Published Author
  
• An experienced bi-lingual expatriate with client engagements in 50 countries
  
• Bank clients range from HSBC to small community banks
  
• Creator of numerous cutting-edge sales strategies and tools
  
• Conducts numerous banking and business seminars on every topic from sales to safety

The live versions are interactive, meaning that participants can ask questions in real time, plus are a very cost-effective form of training because 1) you receive fast, convenient learning without any out-of-office time; 2) you can invite as many colleagues as you'd like to listen in on a single phone line; 3) you incur no travel expenses; and 4) you and your colleagues are back at work immediately after the session ends!

And though with recorded versions you do lose the ability to ask questions, you gain the ability to hear the presentation numerous times and to share it with others in your office.

Handout materials and the phone number for live presentations are made available to you prior to the event via email from the presenter and from the "MyAccount" link on the menu bar. Copies of the presentations are included with recorded versions.