Business Writing For Results

Sure, it comes more naturally to some, but don't buy into the myth that only certain people can write. If you've always told yourself - and others - that you just don't have a gift for writing, it's time to dispel that notion!

You can produce clear, sharp, effective copy - it's just a matter of learning a basic set of writing skills.

See Immediate Improvement In Every Writing Project!

• No more missed deadlines! Learn professional writing techniques that help you overcome writer's block and complete every writing project faster and easier.
• Get support and approval for your ideas with proposals, letters, and memos that inform and persuade your reader.
• Use surefire tips for writing tough assignments - "bad news" memos, complaint letters, memos to top management and more.
• Discover professional writing strategies that help you tackle even the most complex writing projects with ease.

Attend this business writing seminar and you'll learn, step-by-step, how to shape your thoughts and organize your words. Forget about stuffy grammatical rules that are complicated and hard to remember.

This seminar focuses on day-to-day writing, bringing you up to speed with skills that will be useful to you for the rest of your life.

AGENDA

Your Writing Style

• Discover the surprisingly easy key to clear, professional business writing.
• Follow the 6 simple rules to guarantee clarity and simplicity in any kind of written document.
• Learn to identify your document's key words and repeat them for greater impact.
• Know the 40 words and phrases you should never use in business writing.
• Writing tone: Learn exactly what it is, and evaluate the tone you should strive for in your business communications.
• Understand the difference between the active and passive voice - and why voice is one of the most essential elements in business writing.

Focusing on the Reader

• Identify your specific objective - and ensure it doesn't get lost in the writing process.
• Appeal to the reader's needs: Discover powerful persuasion techniques and develop the ability to sell anything on paper.
• Use an indispensable table to identify the 5 audience types - and write a tailor-made document that really gets attention.
• Follow a simple, 3-step blueprint that will help you anticipate reaction to your writing.

Organizing the Information

• The first word is always the hardest: Overcome writing fear that leads to delay and procrastination.
• Go from start to finish with a 5-phase plan that helps you complete any writing project with greater ease - from short memos to complex proposals.
• Develop a good outline the fast, easy way - and save time on writing and rewriting.
• Master 4 simple approaches that will ensure you write logically and clearly, whatever your objectives or audience.

Effective E-mails, Memos, and Letters

• Use a 4-part quick assessment to evaluate your memos as a key reader might.
• Learn the 4 characteristics of effective business communication - and pinpoint your own strengths and weaknesses.
• Start with attention-getting openers to your correspondence - learn 11 ways to draw readers in and build rapport instantly.
• End your correspondence with strong closings that get the action and results you want.

Professional Reports and Proposals

• Break reports down into 8 basic building blocks and handle even the most complex reports with greater ease.
• Pinpoint the specific information managers want from reports - about problems, new projects and ideas, experiments and tests, and other subjects.
• Report planning made easy: Use a concise, one-page form to organize your report quickly and efficiently.
• Learn the 10 most common report-writing failures - easily prevented once you know what they are!

CPE CREDIT

Fred Pryor Seminars and CareerTrack are registered with the National Association of State Boards of Accountancy (NASBA), as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit.

CPE certificates will be available 10 days after your event has ended.

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